Matrix
Communications
COMMUNICATIONS STRATEGY
Communications Strategy
Communications Strategy
Our experienced team of PR and Marketing professionals takes an entrepreneurial approach to developing a communications strategy that is customised to meet each client's individual requirements.
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The Matrix team starts by building a comprehensive understanding of business needs based on a detailed briefing and our own in-depth research into the local market and the competitive playing field.
An Action Plan is then prepared to kickoff activities in targeted Asian markets.
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We generate original and creative ideas that suit the client as well as matching the market requirements of customers, social influencers and the media.
MESSAGING
Messaging and Content Creation
Message Preparation & Management
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A briefing document is drafted for each client with clearly differentiated & localised messages addressing key issues outlined in the Action Plan.
After core messages have been agreed they are used to draft multiple forms of content - ranging from opinion pieces and placed articles to press releases, blog posts and social media feeds.
Story angles, media pitches and new talking points can then be quickly developed with newsworthy story angles and used to raise the client's profile whenever suitable opportunities arise.
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Content Development & Delivery
Content is the cornerstone of the Matrix offering - expert industry knowledge and strong writing skills are essential for the preparation of new material and to effectively localise existing client subject matter.
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Our team has long-standing experience of delivering articles that meet professional editorial standards in order to increase the likelihood of getting published.
To maximise outreach across multiple online and traditional media targets, a Content Calendar is developed to reflect the planned rollout of each story.